Magstore Grand Opening @ Gurney Paragon Mall, Penang


Magstore, the mini supermarket- concept store which had made its name in Hong Kong since 2014, has marked its grand opening in Penang outlet on 29th November 2015. The 2,000 square feet mini supermarket located on the 5th floor of Gurney Paragon shopping mall is their first outlet in Asia.

Customers can purchase retailing food, lifestyle products and cosmetics products from around the world, particularly Japan, Korea, Hong Kong, Italy, Taiwan and from Malaysia too.

Facing the main entrance is the ice cream dispensed area, offering customers with its Yoobi ice cream made with imported milk and ice-cream powder from Australia and Japan. The crowd is big with the seven choices of ice-cream, served with toppings and clouds of perfumed smoke made using dry ice and Earl Grey tea. The ice cream are priced between the range of RM10.50 – RM12.50.

香港松坂库, I-Mag, Ice-Cream, Yoobi Ice Cream, Mag Store Gurney Paragon Mall, Penang


It can take some time to decide between dark chocolate with mango coated, organic mixed grains with saemgoeul, three temperature sugar with pumpkin seed, Himala salt, wasabi salt, sakura in love, and thyme. Tastes run from bitter, sour, sweet, salty, spicy, taste of frozen dessert, to question mark.

I-Mag, Ice-Cream, Yoobi Ice Cream, Mag Store Gurney Paragon Mall, Penang


The organic mixed grains ice-cream comes with a syringe of saemgoeul. The right manner of eating the ice-cream is to take a mouth of it and then eat the next mouth with some saemgoeul expel from the syringe.

It is a satisfying treat, with the saemgoeul neutralizing the sweetness of the ice-cream, giving it a slight sour flavor. The pairing is ideal, as is the wasabi salt.


Dark Chocolate with mango coated
Little girl waiting eagerly to taste the dark chocolate with mango coated ice cream
Sakura In Love Ice Cream at Magstore Gurney Paragon Mall in Penang
Sakura In Love offering taste of love
I-Mag, Ice-Cream, Yoobi Ice Cream, Mag Store Gurney Paragon Mall, Penang
Thyme Ice Cream – a taste based on the imagination of the customer


Nearby is a counter which cranks out savory delicacies. The main draw is takoyaki (with chopped vegetables and octopus), Korean style grilled maruyaki (squid) and Hong Kong style egg puff. Some customers choose to eat at the few seats infront of the counter while others go for a takeaway.


Takoyaki from magstore gurney paragon mall penang
Takoyaki with original and wasabi cheese flavor
Hong Kong style egg puff from magstore gurney paragon mall penang
Hong Kong style egg puff


On the convenience side, the many aisles stock snacks, grocery and non-food items. Go through the racks upon racks, and fill up on the basket with your shopping needs.






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Magstore Mini Supermarket 香港松坂库
Lot.L5.16 & L5.17
Level 5 Gurney Paragon Mall
Jalan Kelawei
10250 Pulau Pinang

Tel: 012-495 9313

* Many thanks to Gurney Paragon Mall for extending this invitation.